Reputation Technologies Inc

Online Reputation Management For Businesses And Individuals

Archive for December, 2009

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At Reputation Technologies, we use the combined expertise of legal professionals, SEO specialists, public relations practitioners, and writers to provide the highest quality of Online Reputation Management available.

Most of our clients come to use with a link on the Internet they want removed. Our team carefully assesses each client’s case and develops a comprehensive strategy for systematically pushing back negative links to the tail end of Google where extremely few people bother to go to check for information.

It doesn’t matter whether you’re concerned about malicious gossip, false accusations, bad product reviews, disgruntled employees, vindictive exes or embarrassing photos from your past finding their way online. Reputation Technologies can help protect your reputation from being judged harshly in the court of public opinion. We provide a service that helps maintain your right to privacy and keep potentially harmful information from damaging your good name.

In the process of pushing back negative links, proper online reputation management has the added benefit of actually enhancing your online presence and making you more visible for all the right reasons.

Unlike other reputation management services out there, we treat each case as unique. We do not use a cookie cutter approach to online reputation management because it simply does not produce reliable results. Our SEO team stays up to date on the latest developments in search engine optimization to guarantee that the content we publish about you will rank higher on Google than the sites which contain negative publicity. Your good name is our business and we take our business very seriously.

To find out more about how Reputation Technologies can help you, please contact us at (866) 963-2585 or send an email to info@reputec.com. Our consultants will be more than happy to discuss your concerns and walk you through what you can expect from our service.

Online Reputation Management or ORM is the process of monitoring a brand (or name) online, knowing the appropriate response to bad publicity and understanding how to pro-actively protect your brand through the proper medium and channels. You can summarize ORM in three steps: Monitor, Repair, and Manage.

Monitoring is continuous process to ensure that you are always aware of what is being said about you online so you can act accordingly. It’s much more than just keeping an eye out for negative publicity – it’s about gaining a better understanding of what your image is online. For companies that value genuine feedback, monitoring your online reputation can provide valuable insight into what your brand represents to consumers.

When you become aware of negative online publicity, it’s time to repair the damage. Invariably, that means minimizing the visibility of unfavorable content by pushing those links to the end of the search engine page results on Google, where very few people will bother to check. To do this, an Online Reputation Management team generates content that will push bad publicity away from the first few pages of Google. At this point, search engine optimization plays a tremendous role in making sure that favorable links are ranked higher than existing negative links.

You don’t have to wait for something bad to be published about you online to manage your reputation. Managing your reputation online or in real life is often a matter of having a very clear idea of how you want people to see you and reinforcing that image until it becomes the image people accept.

A proactive approach to maintaining a good online reputation doesn’t just prevent negative publicity from doing any harm; it can also actually help to shape public opinion in your favor.

To know more about Online Reputation Management, please contact us at 1 (866)963-2585 or send an email to info@reputec.com for a free consultation. Your good name is our business.

Just about anybody who values their reputation and cares about their good name will benefit from proper Online Reputation Management (ORM). Whether you’re a private individual or concerned about how public perception of your company is affecting your bottom line, it’s never too early to start taking proactive steps towards controlling what people read about you online.

If you think sticking to the straight and narrow in real life will guarantee your good name online, think again. The relative anonymity provided by the Internet allows practically anyone to say whatever they like about you. Customer complaint sites might have started out with good intentions but the fact that anyone can post grievances without identifying themselves makes it a very useful tool for anyone to fabricate negative or misleading information about you.

You also have to consider the impact of rumors and misinformation to your business. In September 2008, the U.S. Securities and Exchange Commission began a “preliminary inquiry” into how an outdated United Airlines bankruptcy story that appeared in South Florida Sun Sentinel’s Web site mistakenly reappeared six years later online resulting in a $1 billion run on the airline’s market value.

Your online reputation can also take a pummeling when confidential information finds its way to public sites. Company e-mails can be sent to the wrong parties or deliberately leaked. Instant messages can be published and used out of context to portray individuals and organizations in a bad light. Current and former employees can also be very careless about what information they share with friends and family on social networking sites. Online Reputation Management can help you monitor what’s being said about you and your company online.

Take a look at what pops up on Google when you search for your name. You might not like what you find. If you don’t have any measure of control over the first few pages of the search engine results page (SERP), then it is entirely possible for negative information to appear on those pages.

When a potential customer looks up your name online and comes across bad publicity, they’re under no obligation to dig deeper and get your side of the story. It is much simpler to look elsewhere and give someone else their business.

Companies and celebrities aren’t the only ones who need Online Reputation Management. Increasingly, private individuals also need to watch out for what’s being said about them online. When relationships sour, the Internet becomes the preferred venue to rant and get revenge for real or imagined grievances. Online Reputation Management can help people regain some of the dignity and respect that a smear campaign can inflict.

If you want to maintain the integrity of your online reputation, please feel free to contact us at 1(866)963-2585 or send an email to info@reputec.com for a free consultation. Your good name is our business.

The cost of Online Reputation Management depends on several factors — the number of pages with negative links, the “strength” of the link/s (some websites are harder to displace on Google than others), the key word/s involved, and the amount of work required to achieve significant results.

Each reputation management client is unique. Package deals, which you might find on other Online Reputation Management services, are nowhere near as effective as a well thought out campaign to protect and defend your online reputation.

At Reputation Technologies, we use the combined expertise of legal professionals, public relations practitioners, seasoned writers and highly trained SEO specialists to produce genuine results.

To help us properly assess the extent of the work involved to protect your online reputation, please send an email to info@reputec.com containing the negative links you want removed from the first few search engine result pages, any positive links that can be used to generate positive content to replace the negative publicity, and any other information you feel comfortable publishing online so we can displace negative information associated with your good name. The more information you provide, the easier it will be to manage your online reputation.

To find out more about Reputation Technologies distinct brand of Online Reputation Management, please contact us at 1(866)963-2585 to speak with our technical consultants for free . You can also send us an email at info@reputec.com.

Your good name is our business.