Reputation Technologies Inc

Online Reputation Management For Businesses And Individuals

social-bookmarking5Social Bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of Internet web pages using metadata, which is simply data about data. Thus, the term “social tagging” was coined, referring to the system by which Internet users contribute metadata using keywords to promote shared content.

These systems allow users to save links to web pages that they want to remember and/or share. These public bookmarks can be saved privately, shared only with specified people or groups, shared only within certain networks, or a combination of public and private domains.

The people who are allowed to view these saved links can then find these bookmarks by category or informal tag, chronologically, or via a search engine. People viewing bookmarks associated with a chosen tag will also see information about the number of users who have bookmarked those tags. Having as many users include your links to their systems affects your visibility in the search engine results page (SERP).

Many Social Bookmarking services also provide web feeds for their lists of bookmarks, which allow subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users. The concept of sharing online bookmarks have become such a hit since itList was launched in 1996 because it encourages the sharing of only relevant and high-quality links.

As services like these have grown more popular with time, they have added extra features such as allowing ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features. The ratings and comments feature has helped users sift through countless numbers of bookmarks and locate the ones that are most reliable and relevant.

A social bookmarking system has many advantages over traditional automated resource location and classification software, such as search engine spiders and similar programs. Tag-based classification of Internet resources is done by actual human beings, who understand the content they are reading, unlike software, which tries to determine the meaning of a resource using algorithms.

How Social Bookmarking can work for you:
More people across the globe become aware of your website and hear what you have to say. It is as easy as signing up for sites such as del.icio.us, Simpy, Furl, Stumbleupon, Digg, reddit, or Newsvine, among others. We will build a quality network for you so that your links find their way to the people looking for your products or your services.

It brings targeted traffic to your website within a short period of time driving your pages to the top of the SERP (Search Engine Results Page). It also makes easier for loyal patrons to return to your site whenever they wish.

Building your social network online increases the number of your contacts and friends who can then drive your other websites to the top of the SERP.

Since bookmarking is done by humans, you won’t have to wait around for web spiders to index and rank your site. This also renders the visits you get from social bookmarking sites of higher quality compared to those coming directly from search engines.

The sharing of online bookmarks also allows Internet users to bookmark and thus, give exposure, to websites or web pages that have not yet been indexed by search engine spiders.

Contact us now at 866-963-2585 to find out how social bookmarking can work for you!

press-release2Whether it’s called a news release, media release, press release or press statement, a press release is a simple yet highly effective way to draw attention to what you’re really about. They’re normally written expressly for the purpose of distribution to news media so that your story can be spread out to more people. In fact, a well written press release can be quoted over and over again in various media to help shape peoples’ perceptions of you in a positive way.

Press releases differ from news articles. While a news article is a compilation of facts written by journalists published in the news media, a press release is intended to be distributed so other people, not necessarily journalists, can come to their own conclusions and develop articles based on the information provided. In general, it provides the who, what, where, when, why and how of the story.

It is normal for bloggers to use media releases to create a new content to be published on their sites. They usually use their own words to develop a piece of content, adding a new spin or exploring a new angle to make the original material more interesting. News reporters and journalists also use newsworthy media releases to be made into news items. This, and some other ways to use a press release, generates new content on the web which pushes negative publicity further down on the SERP.

A press release is a powerful tool in public relations because of its ability to attract favorable attention to a PR professional’s client and provide positive publicity for products or events marketed by the clients. Many journalists rely on press releases for basic information about people and other entities they choose to write about.

Traditionally, a press release is distributed by mail, faxed or e-mailed to editors, newspapers, magazines, radio stations, television stations and television networks. In today’s digital age, press releases are distributed to blogs. There are also plenty of free and paid press release sites that feature media releases as their main content. From there, the information included in the press release finds its way to other blogs and websites, increasing your presence on the web.
We have a reliable and competent team of writers that has vast experience in writing informative and keyword-rich media releases. We are here to initiate “online buzz” for any event, product, or news you would like to be promoted online. We believe that a press release helps shape your brand and your personality in the eyes of the public. It helps to publish a media release every time you have something to promote or announce.

Another useful feature of press releases is that they can include contact information such as a company name, phone number, or email address. Such data gives recipients of the press release the opportunity to address their questions and further inquiries to the PR or media relations person instead of directly to the client. We create news releases to direct such customer concerns to the appropriate persons or units involved.

industry-association-membership-and-profile-creationGoogle rewards active online social communities accordingly the same way it knows how to penalize abusive tactics carried out by spammers and the more unethical search engine optimization (SEO) experts. The biggest institution on the net also tends to favor older domains and websites. The longer a website has been around, the higher it rates on the search engine results page (SERP). That is why registering and maintaining a profile on sites like LinkedIn, Twitter, Digg, and StumbleUpon will, more often than not, bring those sites up higher on the SERP when an Internet user Googles your name.

Industry association membership and profile creation could do wonders for your online reputation. By providing us with a very detailed professional and academic history as well as a list of your membership in associations or organizations, we can take advantage of these Google idiosyncrasies to bring your profile on these various sites front and center on the SERP.

We make use of your resume and other related literature to come up with engaging and interesting profiles and articles that we then publish on various locations in the Internet. Our team creates brief but informative content for various profile sites so that people looking for you will know everything they need to know at one glance. Each material we produce is unique and original so that you cannot be accused of duplicate content.

When combined with a program of external link-building to the profile from pages with higher Page Rank. the result is a highly potent, highly organic formula for getting your profile on sites like these to the top spots on the SERP. Few websites can beat this highly effective strategy for ranking in the top spot on the SERP.

By creating and maintaining your profile on these sites, you’re also promoting yourself directly to people in your industry or field, which can be a very effective way of minimizing the chances of them having to dig deeper into Google for information about you. We are equipped with knowledgeable and experienced team in industry association membership and profile creation campaigns.

Wikipedia defines Page Rank as “a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighing to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of ‘measuring’ its relative importance within the set.” Thus, the higher the page rank of a site with your link on it, the more beneficial for your site. If you establish a profile high-ranking social networking sites, the higher your visibility online.

Industry association membership and profile creation is a necessity in establishing a good online reputation for you or your site. It should also be done following a careful yet efficient strategy. Allow us to link you in the best possible ways to various communities that will add interior link structure to your name so that malicious attacks against your reputation won’t have a chance against these extremely popular sites on Google.

blog-commentingThe “blogosphere” is another area of SEO that has a fast-growing potential. Blog commenting is a strategy being employed by search engine experts today to increase visitors to their websites. The activity serves various purposes including getting the attention of readers and the blog owner, promoting your own brand, and of course, the generation of more backlinks leading back to your own website. If done with discretion and just the right amount of skill, blog commenting could do wonders for your website traffic.

Web logs or simply “blogs” invariably have a comment box where people viewing the blog can leave their opinions and comments. Each comment is indexed by search engines like Google according to key words used. These comments appear as an excerpt from the blog site when someone searches for that key phrase.

It is not only important to leave quality and updated comments but to come up with an overall blog commenting strategy as well. Google treats comments like these as “new” content which is good from an SEO (Search Engine Optimization) standpoint. In effect, actively commenting on blogs using the key phrases our clients provide help to drive the popularity of your dedicated blogs to the front page of web searches.

It’s also worth noting that most people already gain an impression about the person or entity they’re searching on Google based on the SERP alone, without necessarily clicking on a link. Since comments are generally short and are excerpted on the SERP, well written SEO-friendly comments can go far in creating a favorable impression about an individual or entity.

Taking the time to comment on blogs once or twice a day can lead to extremely positive results such as reputation building and the propagating of inbound links. Done correctly, it can have tremendous value in pushing website to the very top of the SERP.

Commenting on blogs requires that blogger or webmaster socialize with other bloggers or webmasters, visit their sites often and contribute genuine opinions (as opposed to spam) whenever there is an open discussion on a topic which is relevant to your niche. The more relevant the topic, the higher the value the link to your blog or website becomes, and the better your online reputation will be. It is a tactic which only works if your comments have significance and are relevant to the post. We take care of all that for you.

We produce and post blog comments on web logs that are relevant to your own website’s content. We help you develop your brand and your reputation online with quality comments to high-ranking related websites. Our strategy includes commenting on the most recent posts as one of the first few posters. This grabs the attention of more readers and the blog owner. Blog commenting on a regular basis is also part of our usual strategy.

In addition, since we administer the blogs we maintain for you, we guarantee that the only comments posted on those blogs are those that do not harm your name or reputation.

blog-creation1A “blog,” short for “web log” is a website maintained by one person and characterized by regular entries of commentary, description of events and basically anything that can be published online. A typical blog will contain text, images, and links to other blogs, web pages, and other media related to its topic or category.

Blog creation and writing is a very useful tool in directing more traffic to your websites and boosting your conversions, and thus, your earnings. Hundreds and thousands of new blogs are created everyday and we help you create ones that stand out in search engine result pages (SERP).

The blogging phenomena has been so powerful in creating an enormous amount of user generated content that in 2006, Time magazine named the person of the year as “you.”

In a very real sense, blogging gets around traditional news media to push messages directly towards the public in what has come to be called “participatory journalism.”

Anyone could create blogs but not everyone could create blogs that invite loyal visitors everyday. The attention span of Internet users today have become so short and there lies the challenge of efficient blog creation and writing.

Blog creation and writing takes great knowledge andskill to be effective in SEO. Our team of dedicated and talented writers, web developers and designers will create original content and maintain blogs for you to increase your online presence and subsequently remove any negative publicity from the first page of a casual web search on your name.

Each and every blog will contain content with the key word/s or phrase/s you provide, written specifically with “SEO” (Search Engine Optimization) in mind to maximize its ranking on Google. We guarantee flawless grammar and highly informative, relevant, and original content to increase your web visibility and establish your brand reputation.

Using popular blogging sites like WordPress and Blogger which tend to be very SEO-friendly allows us to make sure that a Google search using your name leads directly to one or more of the blogs we maintain for you. Every conceivable piece of information our clients provide can be converted into pages that defend your reputation from malicious attacks. Tell us about your interests and hobbies and we’ll blog it for you for maximum effect.

Our competitive team know more than the basics of blog creation and writing. Depending on your requirements, they could explore new angles to make your products or services more interesting; they could cater and “design” content in such a way that it embodies your company’s personality while reaching out effectively to your targeted audience. Our writers make sure that every piece of information handed to us is used appropriately in the production of blog content.

As an added benefit, people who read the blogs about you gain a favorable impression based on content our writers generate from information you provide. Imagine being able to Google your name and having nothing but favorable publicity in the SERP. That’s essentially the service and assurance we provide each and all of our valued clients.