Whether it’s called a news release, media release, press release or press statement, a press release is a simple yet highly effective way to draw attention to what you’re really about. They’re normally written expressly for the purpose of distribution to news media so that your story can be spread out to more people. In fact, a well written press release can be quoted over and over again in various media to help shape peoples’ perceptions of you in a positive way.
Press releases differ from news articles. While a news article is a compilation of facts written by journalists published in the news media, a press release is intended to be distributed so other people, not necessarily journalists, can come to their own conclusions and develop articles based on the information provided. In general, it provides the who, what, where, when, why and how of the story.
It is normal for bloggers to use media releases to create a new content to be published on their sites. They usually use their own words to develop a piece of content, adding a new spin or exploring a new angle to make the original material more interesting. News reporters and journalists also use newsworthy media releases to be made into news items. This, and some other ways to use a press release, generates new content on the web which pushes negative publicity further down on the SERP.
A press release is a powerful tool in public relations because of its ability to attract favorable attention to a PR professional’s client and provide positive publicity for products or events marketed by the clients. Many journalists rely on press releases for basic information about people and other entities they choose to write about.
Traditionally, a press release is distributed by mail, faxed or e-mailed to editors, newspapers, magazines, radio stations, television stations and television networks. In today’s digital age, press releases are distributed to blogs. There are also plenty of free and paid press release sites that feature media releases as their main content. From there, the information included in the press release finds its way to other blogs and websites, increasing your presence on the web.
We have a reliable and competent team of writers that has vast experience in writing informative and keyword-rich media releases. We are here to initiate “online buzz” for any event, product, or news you would like to be promoted online. We believe that a press release helps shape your brand and your personality in the eyes of the public. It helps to publish a media release every time you have something to promote or announce.
Another useful feature of press releases is that they can include contact information such as a company name, phone number, or email address. Such data gives recipients of the press release the opportunity to address their questions and further inquiries to the PR or media relations person instead of directly to the client. We create news releases to direct such customer concerns to the appropriate persons or units involved.