Reputation Technologies Inc

As a legal professional you know the importance of maintaining a positive reputation. Whether you are a senior partner at a law firm or have your own legal practice, your name is your “brand” and it must be managed, maintained and monitored.   A positive reputation helps establish your image to prospective clients who, now more than ever, are turning to the Internet for information.

Information and opinions provided about you by clients, and colleagues can have a significant impact on your reputation.  Furthermore, statistics show that managing your online presence can affect your ability to remain competitive as more people rely on research that they conduct online.

Legal Professionals looking to protect and manage their name, market their practice, and  gain a competitive advantage will benefit from our online reputation management services.

Investing in online reputation management can produce an advantage in the online arena of public opinion. Our services are also important in the unfortunate, but common, event that you or your firm has to deal with negative publicity.  We use our resources to fight the negative content from dominating the first page search results on search engines, such as Google, , which are easily visible to the public.

From a business perspective, online reputation management helps to ensure that the first impression a prospective client will have of your firm is something you control.

Over the course of a career, your name will appear online many times.   Choosing to control what other people see when they view your name, and its associated content, is within your control.

In addition, as a benefit of our services, the techniques used in online reputation management will also allow you to build your social networking resources.  This can lead to significant and increased exposure to prospective clients.

To learn more about our approach to online reputation management for legal professionals please click here

Whether you’re leasing out commercial or residential property, it pays to have online reputation management to protect your name from bad publicity which could affect business.

At some point, the inevitable dispute between landlord and tenant will arise for any number of reasons. There are many ways to settle such disputes; but unfortunately, some people think airing their grievance online is one of them.

Negative publicity can have long lasting effects on your ability to find new tenants if you don’t have the proper safeguards against malicious attacks on the Internet. As some landlords have found out, having a knee-jerk reaction to negative publicity can do more harm than good. It’s far too easy to be perceived as a bully trying to silence a tenant in the court of public opinion. It can even fan the flames of bad press so that an issue lingers instead of fading away into the background over time.

Likewise, attempting to have an offending post taken down is a tiring and often futile effort since information spreads so rapidly online. Bad news has never traveled so quickly as it does today with the popularity of social networking media like twitter.

The safest and most reliable solution to ensure that your and your company’s good name stays clear of bad publicity is to make sure the  first impression people have of you is the image you want to project.

To do that, must gain control of the first couple of pages on the search engine results page (SERP). People who use search engines to look up a name will very rarely go beyond the first 2 to 3 pages of results. Anything beyond the third page practically doesn’t exist or is given less credibility. In fact, over the past few years, this tendency to rely purely on the top results has been growing and is now at the point where 92% of online research never goes beyond the first two pages on Google. Reputation management for landlords is all about controlling those first few pages on the search engines so that a casual search of your name reveals information you control.

But beyond being prepared for any negative publicity that might blow your way, you should also consider an interesting side benefit of online reputation management – promotion. By taking an active role in creating your public image online, you’re also promoting yourself and your business. Your name and brand becomes highly visible on search engines making it that much easier for people to locate and contact you in case they’re looking for a place to rent.

More than most people, doctors are vulnerable to negative publicity and need to consider online reputation management to protect their practice. The years spent developing their skills and building up a practice can be wiped out in a very short period of time by negative publicity regardless of whether there’s truth to a claim or not.

The anonymity with which some people use the Internet to malign someone’s reputation make doctors easy prey for someone with a personal axe to grind. In addition, negative publicity which has connection whatsoever on a doctor’s competence or fitness to practice medicine can be just as damaging to one’s practice as a direct attack on one’s reputation. Without proper online reputation management, bad news from one area of your life can spread to other areas just like a cancer.

More and more people are relying on the Internet to make decisions about everything from choosing where to eat to finding a general practitioner or specialist. It would be naïve to assume that people who use the Internet to look up your name will bother to get a second opinion to determine the truth behind anything negative about you they encounter online. More often than not, they’ll just move on and look for someone else.

Negative posts have a disturbing tendency to linger people’s consciousness, undermining the confidence they place in their physician’s professionalism.

Completely eradicating negative online publicity is nearly impossible to accomplish. Even if one succeeds in getting a particular post removed, unflattering comments tend to spread like a virus to other sites, especially now that social networking sites have become so popular. Your best option is to bury negative publicity under several other pages of positive content under your control so that casual web searches using your name won’t turn up anything undesirable on the first page of the search engine result page (SERP.)

The old adage about prevention being the best medicine also applies to online reputation management. Using advanced SEO techniques, creating a healthy wall of defense made up of links, profiles and web pages you control can prevent bad publicity from ever doing damage to your reputation. Just as early detection can stem the spread of a disease, proper reputation management is about being aware of what can harm you and implementing some measures to prevent a problem from arising.

There are other benefits to online reputation management. The information you provide to dominate the first pages of the SERP also serve as an effective way to promote your practice and make it easier for prospective clients to find you and learn about your areas of specialization.

To learn more about our approach to online reputation management for doctors please click here

Are you aware of what your customers are saying about you? What about your ex-employees? What about your competitors? Information travels quickly across the internet. Are you listening to the online conversations about your brand? How are these conversations affecting how people view your organization?

Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers.

With the help of Reputation Technologies you can remove negative publicity and information from the first page of Google, Yahoo and Bing by creating positive content about you or your company on many other powerful websites. Removing your name from the search engines is usually not possible, if the content is on someone else’s website, so the best way to remove negative information from Google, is to “bump it out” of the first page onto the second page, or even the 3rd.