Welcome To Reputation Technologies, Inc.
Reputation management is not a new concept since everyone from Fortune 500 companies to plumbers to the gas station on the corner relies on their reputation to protect and enhance their livelihood. Reputations sway public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades.
Warren Buffet once said,”It takes 20 years to build a reputation and 5 minutes to ruin it.” It’s a fair assumption that he wasn’t talking specifically about online search engine reputation management but this maxim certainly applies. The Internet provides countless opportunities for people to share their views with the rest of the world and the fact that they can do so anonymously presents a unique set of problems if what they post online is derogatory.
Unflattering information, factual or otherwise, can show up in natural search engine results whether a Web user is looking for it or not and influence purchasing decisions, personal views, and sully the reputation of people, products, and institutions. There’s not much that can be done to prevent this but when it occurs, there are options which can substantially reduce how easy it is to find online.