Online Reputation Management or ORM is the process of monitoring a brand (or name) online, knowing the appropriate response to bad publicity and understanding how to pro-actively protect your brand through the proper medium and channels. You can summarize ORM in three steps: Monitor, Repair, and Manage.
Monitoring is continuous process to ensure that you are always aware of what is being said about you online so you can act accordingly. It’s much more than just keeping an eye out for negative publicity – it’s about gaining a better understanding of what your image is online. For companies that value genuine feedback, monitoring your online reputation can provide valuable insight into what your brand represents to consumers.
When you become aware of negative online publicity, it’s time to repair the damage. Invariably, that means minimizing the visibility of unfavorable content by pushing those links to the end of the search engine page results on Google, where very few people will bother to check. To do this, an Online Reputation Management team generates content that will push bad publicity away from the first few pages of Google. At this point, search engine optimization plays a tremendous role in making sure that favorable links are ranked higher than existing negative links.
You don’t have to wait for something bad to be published about you online to manage your reputation. Managing your reputation online or in real life is often a matter of having a very clear idea of how you want people to see you and reinforcing that image until it becomes the image people accept.
A proactive approach to maintaining a good online reputation doesn’t just prevent negative publicity from doing any harm; it can also actually help to shape public opinion in your favor.
To know more about Online Reputation Management, please contact us at 1 (866)963-2585 or send an email to info@reputec.com for a free consultation. Your good name is our business.